Since the company was founded 98 years since the "high-quality, build trusted shoe" as a company credo, adhere to "people-oriented, quality, customer first, forge ahead" business purposes, the company continues to develop and strengthen , after years of struggling innovation, has now developed into a design, production and sales of the shoe business.

　　Group in Dongguan in Guangdong in 2008 to set up R & D center covers an area of 10,000 square meters production base in Sichuan 2,6680 square meters; with the brand out of the ordinary pursuit of excellence, specially invited to experience the concept of cutting-edge designers, the introduction of advanced technology and equipment, a comprehensive study into the implementation of international quality system certification process-wide standardization, systematic quality management.  Firm to provide consumers with cutting-edge, fashion, high-quality series of various types of shoe．
　　 Companies own the design, production line for men and women sports shoes, running shoes series, series of mountain climbing shoes, ski shoes series.

　　To better provide customers with perfect service and brand heritage of classical culture,one's own brand of "if" brand of shoes should be sometimes of Health.  Former residence of ancient Sichuancents Sima Xiangru text such as "spirited, unassuming, exploration, innovation, big love the righteous cause of" the spirit, leaving the scene in splendid culture. If the shoe is similar to the origin of this cultural background, combined with the style of fashion, in an effort to fashion the development of beautiful, elegant and comfortable products for the criteria for innovation in the market economy, a new blue ocean in the writing of "like" culture classic!

　　The times are moving on to new enterprises, which, once available, such as shoe fashion products on the precise style and brand positioning, the rapid gain in the market place of a habitat.The company has open channels to the market, sales region north of Beijing and Tianjin, Chengdu west Hubei, Fujian and Guangdong in the south, focusing on the layout of various parts of the East China. High-quality brands and excellent service to regulate access to the consumers by leaps and bounds outstanding unique performance in the industry, the market has been widely praised.

　　 In order to consolidate and expand the sales network is to improve the brand's market share, the company set up to improve the sales network and customer service system reform, the introduction of chain business model, in the reduction of investment risk at the same time, better services for the brand, it is sincere invite people to join hands with us, a win-win situation tomorrow!